I-Zone & the Best Prototype Award

At Display Week, the Society for Information Display provides a forum for live demonstrations of emerging information display technologies in an exhibit called the “Innovation Zone” (I-Zone) in the main Exhibit Hall. The I-Zone showcases cutting-edge demos and prototypes that will lead to the products of tomorrow. 

The I-Zone offers researchers space to demonstrate their prototypes or other hardware demo units for 3 days free of charge at the premier display exhibition in North America and gives attendees a chance to view best-in-class emerging information display technologies in a dedicated area on the show floor. Access to free exhibition space encourages participation by small companies, startups, universities, government labs, and independent research labs. 

Proposals to demonstrate new displays, input technologies, and innovations in related fields such as lighting and organic electronics are solicited. Technologies should be in the pre-product stage or at least have been on the market no earlier than January 2017. Demos that are being shown for the first time in a public forum are particularly encouraged. The I-Zone Selection Committee will evaluate submissions and select the strongest proposals to receive free space within the I-Zone. If their proposal is accepted, applicants must cover their own expenses, including travel, lodging, and the creation of a tabletop exhibit demonstrating their prototypes. In addition, a knowledgeable person must be on hand on Tuesday, Wednesday and Thursday, while the I-Zone is open to the public to run the demonstration and answer questions. 

The deadline for applying to the 2017 I-Zone at Display Week is March 10, 2017.
Before submitting your application, please make sure that:

  • Your product or technology represents a novel advancement.
  • Your product or technology is not on the market or at least was not on the market before January 2017.
In addition to filling out the submission form, your entry should include:
  • A 100-word abstract describing your project, its innovation, and problem it is designed to solve or capability it will offer.
  • A one-page summary describing in more detail the novelty and potential application for your product.
  • Any relevant photographs, videos (no longer than 3 minutes), or diagrams.

For the 2017 submission form click here.
For any questions related to the I-Zone, please email:

Best Prototype at Display Week 2016

nVerpix Takes Best Prototype Honors in the I-Zone

Best Prototype at Display Week 2015

Ubiquitous Energy for its ClearView Power Energy Harvesting technology

Best Prototype at Display Week 2014

Ostendo Technologies for a novel Quantum Photonic Imager display device.

Best Prototype at Display Week 2013

Shinoda Plasma Co., Ltd., for a new film-type display using plasma tube arrays.

Best Prototype at Display Week 2012

Tactus Technology, for transparent physical buttons that rise up from a touchscreen surface on demand

I-Zone 2012 Participant Tactus Technology's VP of Business Development commented on their firm's experience as follows:

Tactus chose SID as the venue to launch our company.  The event has a good mix of press, analysts, technologists and potential customers, so we thought it an ideal opportunity.  We were very excited when we learned about the new I-Zone section of the show and were eager to apply for participation.  Given that this was going to be our first show, the team was elated when we learned that we were selected as a participant.  

The show was a non-stop flood of people.  We made some very good new contacts, and also connected with companies with which we had already established relationships.  The icing on the cake was when it was announced that we had won the best prototype award.  It was very validating.  We then had the opportunity to join the awards luncheon and be recognized with the likes of LG, Samsung and Qualcomm. Along with our launch at the show, we ramped up our PR efforts.  We sent out our release the morning of the show and met with a few key reporters at the show to brief them on the announcement that we would be demoing at SID.  The buzz just grew from there.  Within the week, there were more than 150 articles written, more than 2.5 million people who read the news about us, and more than 1 million people who watched our product video.  You can check the major news outlets that covered us from our website:

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